Her Royal Highness′s work reflects a belief in the core values of respect, integrity and co-operation which uphold human dignity.
In 1977, at the request of His Majesty the late King Hussein, Princess Basma, established the Queen Alia Social Welfare Fund which subsequently grew to become The Jordanian Hashemite Fund for Human Development incorporating a number of entities and institutions.
Since then, Princess Basma has remained committed to strengthening the capacity of local communities, while respecting and enhancing the positive values of local culture and heritage. Princess Basma believes in fostering models of socio-economic development that increase community participation and improve the quality of people′s lives, both in remote rural and densley-populated urban areas.
Princess Basma is particularly interested in the interface between local communities and NGOs, national and international development organizations, the government and private sector. Her main concern is to promote and support socio-economic efforts, which are sensitive to the concerns of the communities and individuals whose lives they touch.